SEO - Required Qualifications

Whether it is an SEO Organization, Consultant who works on your online business website - they need to have the following prerequisites:

1. Know the difference between White and Black Hat SEO.

2. Should have the domain industry knowledge that your business involve in.

3. Should be aware of all Spamdexing, how google or other search engines ban websites.

4. Have expertise in Search Engine Algorithm and how to optimize the website.

5. Get ideas from pagerank, algorithm patent records that are available online.

6. Get to know your competitor website’s.

7. Collect geographic details on where your business potential targets are.

8. Adwords, what keywords people are using to buy your products or to locate your domain business.

9. Planning on Return of Investment.

10. Gather current, unique and loyal visitors and their geocode information to the site and the keyphrases used by the visitors.

11. To understand the end-user, their way of conducting search. (Ah, some may not agree - but you have to understand the proficiency of language vary from users to users)

12. Think outside the bun, come up with unique strategies and ideas.

13. Establish Brand value.

14. Be aware of Copyrights, Patent and Trademark Issues.

15. On-Site and Off-Site optimizations.

16. Understand how Pagerank formula works and other algorithms as well.

17. Provide excellent customer service.

18. Again, SEO is an ongoing process - to maintain and retain your site in SERP’s. It is not a month or a week of work. SEO who doesn’t give false promises.

19. Thinking past SEO efforts.

20. Ability to revert the mistakes, taking bold decisions and analyze risk factors not to ruin the existing traffic.

After all, any business involves risk and business people do understand that, when they think big they have to try BIG.

Miles to go,

Shiva