Nothing but SEO
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Checklist to focus on what Firm/Company are doing with SEO (defn: Search_Engine_Optimization) or how an SEO (Search_Engine_Optimizer) Consultant/Expert/Guru/Specialist working on a Web site. Just tried to bring the complete scope of all possible SEO Operation under one post. |
1. SEO Articles
- Read online basics about SEO articles
- Read articles on Business system study
- Gather information from domain experts (internal/external)
- Later publish internet articles in appropriate e-magazines.
- Newspapers
2. SEO Agency or Organization
- Startup of a new SEO Agency and provide SEO Services on retail, single web site,
stores, etc., - Hire an SEO Agency
- Business partnership with SEO Agency.
- SEO Agency network.
- One who does marketing campaign through Search engines Google, yahoo, MSN, etc.,
- Provides exam, certification, and some provides compaign following rewards and awards.
- Accepts SEO (Optimizer) resume
- One who guarantee’s SERP
- Provide package deals (silver, gold, aluminium etc.,) for companies seeking SEO
3. SEO Analyzer
- Keyword Analyzing
- Keyword density analyzer
- Content rewrite and structural changes on Web site.
- Search Query and position report gathering.
- friendly URL’s (In blog world - permalinks)
4. SEO Audit
- Documentation
- Checking for no Black-hat techniques.
- Tracking progress
- Report generation.
- Beware of SEO copyrighting, trademark and patent issues.
5. SEO Administrator
- SEO Supervisor/Director
- Content manager
- SWOT analysis on competitor sites.
- Software Tools
- SEO best practices, pricing, providing quotes
6. SEO Application
- Content management solutions (ex: blog) and softwares such as wordpress, joomla, wikipedia etc.,
- 3rd party application tools to check web site status, ranking etc.,
- Job application
- Bids on freelancing work & outsourcing SEO jobs - from Newyork to India
7. SEO Books for Training
- sEo Book (Ebook) - beginner, intermedia and advanced on html, meta tags, technical tutorials.
- CD-ROM, DVD formats
- Paper book by SEO Authors.
8. SEO Links
- Internal links (with appropriate anchor texts)
- External links from forum, directory, help library files, link farms, cms theme links
- Video links in metacafe, youtube
- Requesting links, referrals, adsense, ppc, adwords, sponsored links
- Blogroll
9. SEO Frequently Asked Questions
- Newbie asking questions on SEO guidelines, all of the above points, looking for glossary terms and definition.
- Companies looking on SEO services, resources on how to improve online business
through organic SEO. - Looking for SEO tips and tricks, checking latest updates on blog search on SEO.
10. SEO Webmasters
- Submitting sitemap.xml, urchin reports, keyword positioning.
- Some plan, Go crazy and does most work to improve ROI.
11. SEO-SEM Meetup
- Online communites in orkut, meetup etc.,
- Conferences, meetings to discuss and share pagerank, search algorithm concepts.
SEO Glossary:
SEO - Search Engine Optimization/Optimizer
SEM - Search Engine Marketing.
SEA - Search Engine Advertising
SON - Supranova
SEW - Search Engine Watch
ROI - Return on Investment
WHT - White hat technique
BHT - Black/Blue hat technique