URL Policy Change - Adwords
Starting April 2008, google adwords is mandating that the new ads will be required to have the same URL (both in destination and display). But what was not mentioned, is about the status of the existing advertisements and whether the display and quality score will be affected, and whether what kind of impact this new policy change is going to bring to old advertisements.
Many ads will show display url as microsoft.com or google.com or even competitors site and the landing url will be of someother local company website. This has drawn many visitors to easily pull towards their business or site, most users were unhappy about this practice and some companies too.
Isn’t it common sense not to allow in the first place to make sure that the display and destination page to be the same. Many people earned through affliate commissions as the destination page url will be with affliate id and pointing to a different business site, whereas the display url will be giving an impression that it will lead to an informative site.
I guess certain malpractices will stop because of this action.