SEO Consulting Company, SEO Experts, SEO Services for IMS

I kept this blog running so long, just to find out that it was more than passion. Yes, I have recently started my own Internet Marketing Agency based in New Jersey, USA. This I wanted to do, because I believe with my efforts and interest, the experience that I have over 10 years in the Web development industry; having designed and developed complex search algorithms; as Project manager for Fortune 500 clients and had been a huge support for start-up companies to work hard so they grow from 4 people to 100 people; interviewed and recruited candidates with right skills; had been a technical liasion for the marketing division; had led multiple projects at same time; earned good amount of money in consulting, traveled most countries; and with that experience and direct technical knowledge on knowing how things work, I will be able to provide better services for all online business sites.

I had been investing all money into this new SEO/SEM company, because I know this is going to work irrespective of recession, this blog site itself is a proof of my online presence on SEO work.

Coming from a family that runs successful business with more than 500 employees, I decided to work for another employer rather being in ready-made managerial position right away. So, after around 11 years of work in different industries, there were lots of experiences, ability to understand things as employee, understand client needs, undergo work tension, expectations on deadlines, commitment and the budget factors as a project manager. I have good clients now and I am discussing with some more, I just have to and want to do things right for them.

There is more to work on forming this organization, recruiting candidates, discussions going on in Europe and as well in Asia to start branch locations or to find right partners. If you have a business website that you would like us to work, please feel free to contact me at shiva@pagerank0.com or use the contact form above.

Today, one of the top 10 SEO Internet Marketing Agency firm in US was down from morning until now (2:40pm), probably around 5 hours (based on the time I first noted).

It was a minor website database user problem, but they have good number of employees and unfortunately none had checked their own web site. Probably relaxed being a Friday or busy working for their client websites.

Some negative factors caused because of this is:

a) New clients who try to reach through search engine could not access the website.
b) The money they spent on Adwords is probably like $5 for a click and for 5 hours all the clicks turned out to be nothing.
c) They have a dedicated server and that increases more responsibility to maintain and constantly check for 99.9% uptime.

Now, this could happen to my website as well as yours, but then facing problem or down time is not the issue, we had seen issues with hotmail, even google at times - but fixing the issue in a timely manner is what is important.

I thought they would fix it when I first noted it, then after few hours (say like 5 hours) checked to see that it was still down, I called them up and they fixed it in a minute. Well, I know I saved them atleast few hundred bucks for today with a minute call of mine and I earned this post

What are the various ways to get useful inbound links to the website?

1) Provide useful content/information that people like to refer from their website/blog.
2) Request your friends, colleagues and family members to use appropriate anchor link and to have your website in their blog roll.
3) Purchasing links from high PageRank websites (not favored by many search engines)
4) Getting listed in appropriate directories (vertical directories)
5) Develop free css templates, wordpress themes and have your credits in footer links with appropriate anchor text and link and circulate it.
6) Request site visitors to link to your website.
7) Viral media (socialize using video’s, podcasts etc.,)
Participate in social network sites to promote your site.
9) Provide useful images and documents that people could refer.
10) Write technical or similar articles and have them posted in business related article sites.

Regards,
Shiva

Diversity is important for most organizations, and it is very crucial for an SEO Company.

For those of you who do not know me, my mother tongue is Tamil.

One of my hobby is to learn foreign languages and as recent years I have been traveling a lot and I found it becomes necessity to learn few more of them, it also helps to improve career.

Early this year, I went to Luxembourg for a business trip and below you can find a short clip of my conversation (?!) with the gentleman who drives the cab. He is from Italy, he couldn’t speak English and I could not speak his language and still managed with sign language for couple of hours. And the best part was, we both attempted to speak each others own language. If any of you could translate that for me it would be great, Gracias!

Being in an SEO Industry it becomes more important to have people with different diversity, what you say? It helps when we think global.

Bad Seo company offering services to a client and the phone conversation continues after the initial contact. It is just an illusion written for pure fun, no offense intended to anyone whatsoever.

SEO Company: Thanks for your time, as we discussed earlier - our company provides   services which will increase business sales online by 300% and with 100% gauranteed number 1 in search results.

Client: (20 years in industry and finally God has shown mercy, this is too good to be true. I guess, technology has improved so much)
What kind of packages do you provide?

SEO Company: We provide Aluminium, Silver, Gold and Platinum packages

Client: (What kind of a package an Aluminium could be?)
   Can you explain me the services?

SEO Company: Link Farm, Organic, InOrganic, BlackHat, BlueHat, WhiteHat, GrayHat,..

Client: (hmm, I got to be careful, doesn’t relate to Search engine topics looks like he runs his own farm and retail business and oh wait a minute, did he talk about my company’s business sales or his?!!)

SEO Company: ..SEM, PPC, SEO

Client: Ok Ciao, Bye
(C hangs up phone)
(S dials again)
SEO Company: I think there was a misunderstanding, I mentioned S E O, and not Ciao..ha ha (he doesn’t have a clue of what I am talking about, best place to reap)

Client: (You want to do business with me and yet laughing, you are a dead meat today)
   I want to get my Web site listed in the first page on all Search engines

SEO: Oh Sure! that is peace of cake!!

C: But you didn’t even ask me for what words?!

SEO: It doesn’t matter we will choose the keywords for you and we won’t charge for that

C: You can do that, but additionally I want the website to show up for keywords
     such as Google, Baidu, Yahoo, MSN, Altavista etc.,

SEO: Yeah, we will get your site listed in those Search engin..

C: No, I meant I want my site to be listed for those keywords in the first page

SEO: (Gulp) (if we could do that why would I be talking with you right now?!)
   Yes, yes. We can have a combined strategy for this, by using your keywords and ours at the same time.
   Like combining “google, your company name and zipcode”

C: But then, other than you and me - no one will search in that way, isn’t it?

SEO: (Alarmed) Thatz true, but we are going to market website with zipcode and company name in adwords and in other places.

C: Why would I want to market a zipcode?

SEO: Location is everything, we will triple your unique visitors within 3 months.

C: Currently I have 6 unique visitors, so are you saying that I will have 18 visitors only?

SEO: That was a proportionate talk, you know what I mean? We are SEO professionals running business from 1955

C: Did you know when Tim Berners Lee birthday?

SEO: Tim who?

C: I guessed so!

Checklist to focus on what Firm/Company are doing with SEO (defn: Search_Engine_Optimization) or how an SEO (Search_Engine_Optimizer) Consultant/Expert/Guru/Specialist working on a Web site. Just tried to bring the complete scope of all possible SEO Operation under one post.

1. SEO Articles

• Read online basics about SEO articles
• Read articles on Business system study
• Gather information from domain experts (internal/external)
• Later publish internet articles in appropriate e-magazines.
• Newspapers

2. SEO Agency or Organization

• Startup of a new SEO Agency and provide SEO Services on retail, single web site,
  stores, etc.,
• Hire an SEO Agency
• Business partnership with SEO Agency.
• SEO Agency network.
• One who does marketing campaign through Search engines Google, yahoo, MSN, etc.,
• Provides exam, certification, and some provides compaign following rewards and awards.
• Accepts SEO (Optimizer) resume
• One who guarantee’s SERP
• Provide package deals (silver, gold, aluminium etc.,) for companies seeking SEO

__(’Read the rest of this entry »’)

Why images are important aspect to take care when you do SEO for a website and how it helps to improve the traffic?

1. There is a huge traffic that comes to your site through images. Have images inbetween content for most optimized performance.

2. Image name: Do not keep whatever name you wanted or dynamic image names. Check out http://images.google.com/imagelabeler/, there will be two users simultaneously trying to name a image and when their keyword matches - the images passes for that specific word.

3. Provide alt tags with appropriate words (use plurals or other keywords that is not mentioned in the image name and that is relevant to it at the same time.)

4. One of the website factor is that it had to be XHTML compliant. This goes as well to images that are present in the website. If you do not have alt tag in your images - they (url where the image resides) will not pass validation in http://validator.w3.org/

5. For sample image naming and alternate text check http://www.themeheaders.com

These are couple of websites that are popular discussing about SEO and PageRank.

SEO Chat

and

My Pagerank

For those of you - who have been following my website know that I had been playing with title, keywords and description for website (as well as on the content)

Visit their sites and right click on the page and select View Source. In SEO Chat you will find that the title, description and keywords are one and the same. Whereas, in My Pagerank site they have dynamic title, keywords populated everytime you refresh their site. Two approaches and different rankings.

And not to mention that Matt Cutts (Google’s WebSpam Head), whose website I follow as well, doesn’t have any keywords/description meta tags on the last time that I checked.

So how do you want to optimize your site? I have long back tried all these three and ended up in my own version. You can try these effective ways in your sites as well.

Good luck,
Shiva

Whether it is an SEO Organization, Consultant who works on your online business website - they need to have the following prerequisites:

1. Know the difference between White and Black Hat SEO.

2. Should have the domain industry knowledge that your business involve in.

3. Should be aware of all Spamdexing, how google or other search engines ban websites.

4. Have expertise in Search Engine Algorithm and how to optimize the website.

5. Get ideas from pagerank, algorithm patent records that are available online.

6. Get to know your competitor website’s.

7. Collect geographic details on where your business potential targets are.

8. Adwords, what keywords people are using to buy your products or to locate your domain business.

9. Planning on Return of Investment.

10. Gather current, unique and loyal visitors and their geocode information to the site and the keyphrases used by the visitors.

11. To understand the end-user, their way of conducting search. (Ah, some may not agree - but you have to understand the proficiency of language vary from users to users)

12. Think outside the bun, come up with unique strategies and ideas.

13. Establish Brand value.

14. Be aware of Copyrights, Patent and Trademark Issues.

15. On-Site and Off-Site optimizations.

16. Understand how Pagerank formula works and other algorithms as well.

17. Provide excellent customer service.

18. Again, SEO is an ongoing process - to maintain and retain your site in SERP’s. It is not a month or a week of work. SEO who doesn’t give false promises.

19. Thinking past SEO efforts.

20. Ability to revert the mistakes, taking bold decisions and analyze risk factors not to ruin the existing traffic.

After all, any business involves risk and business people do understand that, when they think big they have to try BIG.

Miles to go,

Shiva

1. Does not send you spam emails with offerings such as $1000/year or talk to you on a fixed price for SEO Support. Beware of companies who talks this way - so if they have to optimize google.com they will still charge $1000/year and somedummy site for the same price?

2. If they promise results in first three pages or even number 1 ranking on search engines for specific keywords, be alert. For which, until they had written the search engine algorithm themselves, they cannot promise any such thing. Ask them whether they can list you number one for the letter “A” in all search engines?

3. Ask the firm their strategic plan and what they are intended to do with the website. If their response is “you dont have to worry about a thing - you will just see the results” and if they talk only about results are gauranteed and not explain you their action plan - find another seo person/firm.

4. No Doorway pages (keyword stuffing) or throw away domains (the SEO firm owns lots of domains and they put your link over there on relevant domain names and eventually after the work is done with you they will remove it). If at all, you can buy those domains and ask seo firm to build strategy based on it.

5. Check online forums/groups or search for that company to see whether they have web presence, and their rankings and SERP’s. As if they cannot do SEO to their own site: the same result is applicable to your site as well.