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SEO Company website went down

Today, one of the top 10 SEO Internet Marketing Agency firm in US was down from morning until now (2:40pm), probably around 5 hours (based on the time I first noted).

It was a minor website database user problem, but they have good number of employees and unfortunately none had checked their own web site. Probably relaxed being a Friday or busy working for their client websites.

Some negative factors caused because of this is:

a) New clients who try to reach through search engine could not access the website.
b) The money they spent on Adwords is probably like $5 for a click and for 5 hours all the clicks turned out to be nothing.
c) They have a dedicated server and that increases more responsibility to maintain and constantly check for 99.9% uptime.

Now, this could happen to my website as well as yours, but then facing problem or down time is not the issue, we had seen issues with hotmail, even google at times – but fixing the issue in a timely manner is what is important.

I thought they would fix it when I first noted it, then after few hours (say like 5 hours) checked to see that it was still down, I called them up and they fixed it in a minute. Well, I know I saved them atleast few hundred bucks for today with a minute call of mine and I earned this post :-)

URL Policy Change – Adwords

Starting April 2008, google adwords is mandating that the new ads will be required to have the same URL (both in destination and display). But what was not mentioned, is about the status of the existing advertisements and whether the display and quality score will be affected, and whether what kind of impact this new policy change is going to bring to old advertisements.

Many ads will show display url as microsoft.com or google.com or even competitors site and the landing url will be of someother local company website. This has drawn many visitors to easily pull towards their business or site, most users were unhappy about this practice and some companies too.

Isn’t it common sense not to allow in the first place to make sure that the display and destination page to be the same. Many people earned through affliate commissions as the destination page url will be with affliate id and pointing to a different business site, whereas the display url will be giving an impression that it will lead to an informative site.

I guess certain malpractices will stop because of this action.

What are the various ways to get useful inbound links to the website?

1) Provide useful content/information that people like to refer from their website/blog.
2) Request your friends, colleagues and family members to use appropriate anchor link and to have your website in their blog roll.
3) Purchasing links from high PageRank websites (not favored by many search engines)
4) Getting listed in appropriate directories (vertical directories)
5) Develop free css templates, wordpress themes and have your credits in footer links with appropriate anchor text and link and circulate it.
6) Request site visitors to link to your website.
7) Viral media (socialize using video’s, podcasts etc.,)
8) Participate in social network sites to promote your site.
9) Provide useful images and documents that people could refer.
10) Write technical or similar articles and have them posted in business related article sites.

Regards,
Shiva

Simple true story, never copy any images and post it in your website (even if you include credits), even if it is a royalty free image with no copyright issues. Always have your own image, or modify the royalty free image and then rename it and then use it in your site.

Test lab results from PageRank0 for Image:

I had an image from a website – provided the credits, the image got crawled for “bones body” and it was listed in google – after few weeks – that image is removed from index. Not only that, it removed some of the other original images as well. The traffic reduced considerably for my test site and search result ranking got affected as well. Below you can find a single image – which shows the difference. Now what happened was the original site has good ranking for the image and as well for the content. The content was original in my test site – but it is now a good lesson learnt missing 200 unique visitors a day!

Original, Original and Original Images, Pictures or Photos, no copy/paste whatsoever!

And same thing happened for “Optical Illusion” keyword as well.

original image

Now, with other test site which provides free Website Blog Headers, all of them are original and they keep appending in crawler and none of them had been removed so far for any reasons.

Regards,
Shiva

Who would you prefer to have answer a business Web Site crisis phone call at 3 a.m?

a) Wife/Husband/Friend
b) SEO Director (inhouse/consulting company)
c) Why do I need to call someone?
d) Others
e) None of the above

SEO Contests or Link Bait?

For a long time, there are lots of SEO competitions and contests that were happening around the world, to match two unpopular words and get listed on top of the organic search results. Recent one being “cheeni climate” and it started from Schnitzelmitkartoffelsalat, Nigritude ultramarine, seraphim proudleduck, “the four required words”, precharge projectnet and then “Globalwarming Awareness2007″

You can read more about it here SEO Contest

The prizes that are awarded sometimes encourage the SEO professionals in many places, and the good thing is to test the ability of an SEO with white hat strategies to achieve the same. But my question or concern is that, the contests are arranged by companies that want the people to sign up (its a good strategy to promote their own website), refer them and they get it done for around $100. Now that is another way of Search engine marketing and in a way link baiting.

Contests are good, Link bait is fine – but instead of unpopular keywords, why not go for the real deal? Keywords such as “Improve business”, “Increase sales”, “Wedding ring”, “Patio Furniture” and just for the word “SEO” itself? – Now that will be some challenge and meaningful for the time taken by the SEO Experts out there. Do you agree?

At times we say or do something, and as time passes you look back – be it leaving a job and the reason for it, even when we are kids telling excuses to our teachers for homework. It looks funny or interesting when you look back your past, you learn from it and move on, or you just rekindle some brain cells and let those die with that thoughts.

The abstract above is nothing to do with what I have to say, couple of months back I visited Shoe money (you can learn more about him in his website) and found that there is a guest post allowed during the month of December, so within 2 minutes without rethinking (or even thinking) just typed a mail and sent it out. It never got posted there – just saw that mail in my Sent Mail archive in gmail and it was little bit funny to read (atleast for me) – so before wasting more of your time – below is that raw email content:

1. Acknowledge that you do not understand the topic or subject completely and develop interest and you will succeed soon.
2. Take time and gather information on the related subject matter – repeat this step frequently, as change is constant.
3. If you find that the area you chose to follow or learn is not that interesting then go to step 1.
4. Go to step 2 and once you believe you have sufficient details, think innovative – relate it to the thing that you had experienced in your life, what you have seen, heard or been through and do things in your style.
5. Go to step 6
6. Go to step 5
7. Step 5 and 6 are recursive, that is where most people get struck up and give up soon seeing things not working as how they expect it to.
8. Learn from failures, mistakes during step 5 and step 6.
9. Go to step 2.
10. Go to step 1.

Google Image Crawler works

Google finally started crawling images from my other blog header website http://www.themeheaders.com

After several months this had happened, I am not sure whether disabling/enabling image crawl check button in webmaster tools did this magic.

You can checkout using this link
http://images.google.com/images?q=site://www.themeheaders.com

SEO dot ASIA domain

There were lots of sites that earned millions of dollars just for the domain name. As .ASIA is open – I am eager to see who is going to buy the SEO.ASIA domain? There will also be a big competition on country names that are present in continent ASIA. In order to buy a .ASIA domain you have to be a resident in one of the Asian countries and godaddy is one of the domain registrar with whom you can order a ASIA domain.

You can read more from the official site is Dot Asia

Puzzle Resolved

It all started here at this post Nothing but SEO and there was this follow up mentioning about the puzzle and the way the article was written SEO Puzzle for you

And the clues are mentioned in the post – if you look at the word google and then suggest (they are italized). Yes, used the google suggestion tool bar and then typed SEO and a space, below are the words that google suggested as frequently searched ones at that point of time, like seo articles, seo agency, seo analyzer etc., Below is the complete set of those words and the whole post “Nothing but SEO” was written based on it.

Now, what you can learn from it is, look for the popular keyword in your business and optimize your site for the words that are related to them. Also, keep in mind that if you write and put whatever keywords then it is not going to be useful for your readers, use words with caution
and write a powerful article.

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