SEO Consulting Company, SEO Experts, SEO Services for IMS

*Sigh* - Last few days the ranking of a lab site went down particularly in google, not in msn or yahoo search results. I totally forgot about the Geographic target country that I changed using the google webmaster tools.

When I noticed that my website wasn’t even visible for most popular keywords it used to, I thought it happened due to recent permalinks change in my wordpress blog (the site is arrahman.net) and used a plug-in to do 301 permanent redirects.

I just got up because of a dream (3:10 morning now) - because of past few hours - the numbers 3, 0 and 1 are flying like stars around my head. This 3:10 reminds me of 3:10 to yuma movie by James Mangold. 301 had become like a number 23 movie. The search for 3:10 brings you most sites related to the movie, results that have 3/10, 3,10 etc., and some of bible related sites. I think any number search with a colon will bring up a bible related website.

Ok topic is going somewhere else, a new cell had born in the place of a dead cell in my brain I guess and joined the dots that I changed the geographic target few weeks back to some other country. I changed it back to be “Do not associate a geographic location with this site”. In another few days should get to know the SERP’s.

Lesson Learnt: Note down when any SEO work is done, even if it is minor - I always do that (can I say that now?) - so I haven’t always done that - but few setting changes needs to be noted and when something is changed had to think what are all possible things could happen because of that. Many business website owners ask me that the ranking got affected on their website completely or on a particular page or sometimes that their website is not even listed.
You could be up and down in ladder because of the competition and your SEO strategies, but you will not vanish just like that, if not for a mistake. And in an SEO work, keeping track of what is changed/created is very important.

According to the grace of God given to me, like a skilled master builder I laid a foundation, and someone else is building upon it. Let each one take care how he builds upon it.

Recently, started receiving emails (automated one’s) with different website url’s that belongs to me and offering $4800/month with email subject - I have visited your website *url* - I do not want to tell about that company (.ca) and give free advertisement - but they will send your URL and say it has good traffic rank and link popularity.

Other is, a person named, D L (I am not specifying the complete last name) -sends an Interesting Business offer, that too as a reminder mail.

***
Hi,

I hope you are well and remember me from my last email. If not, allow me to remind you. After coming across your site yourwebsiteurl.com while doing some browsing on Google, I found it somewhat related to the subject of my sites. That is why I offered to buy spot for text-links on your site.

Do come back to me on this if you would like to hear more.
***

We should not forget there might be legitimate offers, most of them will be spam (new trend)

How do they do that?

1. Collect emailid from the whois registrar of the domain name and spam it.
2. Collect from your own website if its specified in some url.
3. Gather data (search data) - perform query in Google/MSN/YAHOO and then collect the url’s for those keywords, then follow step 1.
4. With the collected data, they have automated emails generated by an executable that plugs in the appropriate urls and sends the mail out.

What do they benefit:
1. Free traffic
2. New business
3. Quick way of forming links
4. Collect email of people who replies and sell that CD’s
5. Again spam them with marketing emails.

If you read carefully, you will definitely get to know, whether is it a normal correspondence and remember if its too good to be true, then it is. That said, there are good websites for checking link price calculator online - you can check your url and make sure how much you could ask for, it is based on popularity, traffic and other factors such as PageRank, SERP’s etc.,

Update on April 25

: The person that I mentioned D L, seems to be legitimate unlike others. I am not sure about his business or marketing strategies, but he is a real person rather an automated spam machine.

I kept this blog running so long, just to find out that it was more than passion. Yes, I have recently started my own Internet Marketing Agency based in New Jersey, USA. This I wanted to do, because I believe with my efforts and interest, the experience that I have over 10 years in the Web development industry; having designed and developed complex search algorithms; as Project manager for Fortune 500 clients and had been a huge support for start-up companies to work hard so they grow from 4 people to 100 people; interviewed and recruited candidates with right skills; had been a technical liasion for the marketing division; had led multiple projects at same time; earned good amount of money in consulting, traveled most countries; and with that experience and direct technical knowledge on knowing how things work, I will be able to provide better services for all online business sites.

I had been investing all money into this new SEO/SEM company, because I know this is going to work irrespective of recession, this blog site itself is a proof of my online presence on SEO work.

Coming from a family that runs successful business with more than 500 employees, I decided to work for another employer rather being in ready-made managerial position right away. So, after around 11 years of work in different industries, there were lots of experiences, ability to understand things as employee, understand client needs, undergo work tension, expectations on deadlines, commitment and the budget factors as a project manager. I have good clients now and I am discussing with some more, I just have to and want to do things right for them.

There is more to work on forming this organization, recruiting candidates, discussions going on in Europe and as well in Asia to start branch locations or to find right partners. If you have a business website that you would like us to work, please feel free to contact me at shiva@pagerank0.com or use the contact form above.

Everyday we use search engines or other websites to find information, to locate places, food order in restaurants, search for local doctors, nearby law firm, clearance sales on clothes or electronics or furnitures, to check the climate, find news, download software codes, ebooks, write blog at the end of day, check office and personal mails, stock news, to go to woot.com, orkut.com, facebook.com, linkedin.com, flickr.com, youtube.com, adult related websites and many many others based on the individual needs, work, time, geograhic location etc.,

Given a hair, scientists will find out the complete DNA of the person whom it belongs to, same way the webhistory or the journal of what you do online - could define who you are, what you look for and where do you spend more time - one day if you note it down, you can learn a lot different things to do things appropriately and to utilize that time efficiently.

Below are few examples that I provide - which gives you an idea/glance at another person (that is myself) web activities on a particular day or you can compare yourself with (you searched for something and you ended up here or you are a regular visitor of my website). Some common routines we might share

1. What websites do I visit?

Everyday visits atleast couple of times:
Google mail, hotmail, yahoo (haven’t consolidated to one email provider yet and also have multiple email ids), Linkedin.com, Orkut.com, CNN.com, youtube.com, flickr.com, facebook.com (facebook - very rare nowadays), Couple of local websites (in my native language - Tamil), Wikipedia, google patents, internet marketing related news, technorati.com, Webhost4life.com, rapidshare (use google and then download free ebooks, tutorials, sample documents, graphics etc.,), godaddy.com, pcnames.com, all of the websites that I own and maintain (check blog roll and continue doing that) and all other websites which I don’t remember (as I visit them through google - work related)

And in other days:
I visit one new website each day, Visit my friends websites such as Muthu, Saravanan, and then for movie reviews visit Rotten Tomatoes, bank websites to see whether I have anything left at all to invest more in what I do, check weather.com when traveling, use maps in google, check competitors website (argh - now can I say that?!), Craigslist.org, meetup.com

If you see clearly, there are bunch of sites that you would visit frequently - it may or may not be in the list and I would have had not covered all the sites that I check. Now, what you may not know is that or what you know but cannot avoid is the internet addiction, if you check your email like half hour once as though every minute you expect something might pop up and finally to just see couple of junk mails and coupon saving promotion emails to be deleted waiting in the queue - that frustrates. At the end of this post - I will tell you how can you save some time.

2. What keywords do I search for?

Now, this vary from day to day, based on my needs, as how I started this post, it changes. But as of now, as of today and there are few search keywords, there are patterns in how people search for things, an internet savvy will not type “how do I find a dentist near my house?”, he/she will rather type dentist “location name” and thats it. There is a pattern how users search for, what they search for and how quickly they find relevant data/information. And this pattern is based on the individual skills of that person, geographic location, like how accent and usage varies from a Texas person to Newyork one.

Below are very few keywords that I provide that I use to search for some purpose, but for various different reasons, you can easily guess few and some you will definitely be wrong.

blog headers, “blog headers”, free blog headers, seo expert, seo consulting, adsense, site:www.themeheaders.com, seo new york city, adwords, business plan, successful entrepreneur, internet marketing agency, and a lots and lots of keywords

You might have your own bucket of keywords for everyday and the way you form the sentence to search them also maybe different.

Tips for saving time:

a) When you are not expecting mail, avoid checking mails frequently.
b) Learn type writing, old school way, asdf ;lkj, just learn it, in 3-4 months you can type 60 wpm (words per minute) - well I learnt it 15 years ago. (You can check this website for online typewriting resources here)
c) Do not type http:// everytime, and sometimes you do not need to type the www. as well, just type in the domain name and you do not have to type .com as well, use ALT + ENTER key after typing the domain name.
d) CTRL + N (pressing ctrl key and n in keyboard together will open another new browser)
e) You can find lots of tips online to save time by learning few computer tricks.
f) Do not read the same article again and again, do not watch the same video again and again just because it is the buzz.
g) If you are in Stock business, every tick is important - but you cannot be checking that by every second.
h) Bookmark sites, if it is your personal computer tick “remember me” checkbox - so you do not have to login each and everytime.

Let your colleagues and friends know these simple tips and get to know what websites do they check frequently and what keywords they use to search for. (only things which does not compromise their privacy). If you have time, you can comment it here on how you visited this post and for what (even if it means you are here to market your business website) and the sites and keywords that you use.

Cheers,
Shiva

Today, one of the top 10 SEO Internet Marketing Agency firm in US was down from morning until now (2:40pm), probably around 5 hours (based on the time I first noted).

It was a minor website database user problem, but they have good number of employees and unfortunately none had checked their own web site. Probably relaxed being a Friday or busy working for their client websites.

Some negative factors caused because of this is:

a) New clients who try to reach through search engine could not access the website.
b) The money they spent on Adwords is probably like $5 for a click and for 5 hours all the clicks turned out to be nothing.
c) They have a dedicated server and that increases more responsibility to maintain and constantly check for 99.9% uptime.

Now, this could happen to my website as well as yours, but then facing problem or down time is not the issue, we had seen issues with hotmail, even google at times - but fixing the issue in a timely manner is what is important.

I thought they would fix it when I first noted it, then after few hours (say like 5 hours) checked to see that it was still down, I called them up and they fixed it in a minute. Well, I know I saved them atleast few hundred bucks for today with a minute call of mine and I earned this post

Starting April 2008, google adwords is mandating that the new ads will be required to have the same URL (both in destination and display). But what was not mentioned, is about the status of the existing advertisements and whether the display and quality score will be affected, and whether what kind of impact this new policy change is going to bring to old advertisements.

Many ads will show display url as microsoft.com or google.com or even competitors site and the landing url will be of someother local company website. This has drawn many visitors to easily pull towards their business or site, most users were unhappy about this practice and some companies too.

Isn’t it common sense not to allow in the first place to make sure that the display and destination page to be the same. Many people earned through affliate commissions as the destination page url will be with affliate id and pointing to a different business site, whereas the display url will be giving an impression that it will lead to an informative site.

I guess certain malpractices will stop because of this action.

What are the various ways to get useful inbound links to the website?

1) Provide useful content/information that people like to refer from their website/blog.
2) Request your friends, colleagues and family members to use appropriate anchor link and to have your website in their blog roll.
3) Purchasing links from high PageRank websites (not favored by many search engines)
4) Getting listed in appropriate directories (vertical directories)
5) Develop free css templates, wordpress themes and have your credits in footer links with appropriate anchor text and link and circulate it.
6) Request site visitors to link to your website.
7) Viral media (socialize using video’s, podcasts etc.,)
8) Participate in social network sites to promote your site.
9) Provide useful images and documents that people could refer.
10) Write technical or similar articles and have them posted in business related article sites.

Regards,
Shiva

Simple true story, never copy any images and post it in your website (even if you include credits), even if it is a royalty free image with no copyright issues. Always have your own image, or modify the royalty free image and then rename it and then use it in your site.

Test lab results from PageRank0 for Image:

I had an image from a website - provided the credits, the image got crawled for “bones body” and it was listed in google - after few weeks - that image is removed from index. Not only that, it removed some of the other original images as well. The traffic reduced considerably for my test site and search result ranking got affected as well. Below you can find a single image - which shows the difference. Now what happened was the original site has good ranking for the image and as well for the content. The content was original in my test site - but it is now a good lesson learnt missing 200 unique visitors a day!

Original, Original and Original Images, Pictures or Photos, no copy/paste whatsoever!

And same thing happened for “Optical Illusion” keyword as well.

Now, with other test site which provides free Website Blog Headers, all of them are original and they keep appending in crawler and none of them had been removed so far for any reasons.

Regards,
Shiva

Who would you prefer to have answer a business Web Site crisis phone call at 3 a.m?

a) Wife/Husband/Friend
b) SEO Director (inhouse/consulting company)
c) Why do I need to call someone?
d) Others
e) None of the above

For a long time, there are lots of SEO competitions and contests that were happening around the world, to match two unpopular words and get listed on top of the organic search results. Recent one being “cheeni climate” and it started from Schnitzelmitkartoffelsalat, Nigritude ultramarine, seraphim proudleduck, “the four required words”, precharge projectnet and then “Globalwarming Awareness2007″

You can read more about it here SEO Contest

The prizes that are awarded sometimes encourage the SEO professionals in many places, and the good thing is to test the ability of an SEO with white hat strategies to achieve the same. But my question or concern is that, the contests are arranged by companies that want the people to sign up (its a good strategy to promote their own website), refer them and they get it done for around $100. Now that is another way of Search engine marketing and in a way link baiting.

Contests are good, Link bait is fine - but instead of unpopular keywords, why not go for the real deal? Keywords such as “Improve business”, “Increase sales”, “Wedding ring”, “Patio Furniture” and just for the word “SEO” itself? - Now that will be some challenge and meaningful for the time taken by the SEO Experts out there. Do you agree?